Child star Susan Olsen, who played Cindy Brady on the popular family sitcom The Brady Bunch, was featured in a U.S. In 1978, Sindy was introduced to the United States market by Marx Toys. ĭuring the 1970s, Pedigree focused on developing more Sindy products and neglected advertising and market research, risking Sindy's "girl next door" image becoming old-fashioned. Mattel did not greatly expand Barbie's accessories until the 1980s, and this was a significant difference between the dolls. Sindy's success in the 1960s was partly due to the increasing range of accessories, with up to 70% of Sindy's turnover from sales of accessories. Sindy was the best selling toy in Britain in 19. Sindy's friends Vicki and Mitzi, and Patch's friends Poppet and Betsy debuted in 1968.
DESIGN DOLL FREE AND PAID VERSION COMPARISON PATCH
Sindy's boyfriend Paul was released in 1965, and her younger sister Patch in 1966. Pedigree Toys' market research was correct – Sindy's " girl next door" look made her more popular than Barbie in Britain. Scenesetter accessories from 1969 based on housework and home life. Brand and doll evolution Developing accessories and American release They are authentic miniature replicas of the latest adult clothes. Each one is designed for today's fashionable young women by today's leading women designers. Every genuine Sindy outfit is a child's dream come true. Sindy has sports clothes, glamour clothes, everyday clothes - a dog, skates, a gramophone - everything. Sindy is the free, swinging girl that every little girl longs to be. The Sindy doll was launched in September 1963, and London retailers were sent a promotional 45rpm gramophone record to introduce the doll, which included Pedigree's marketing text below. The most popular choice was "Cindy", and the spelling was made more distinctive for trademarking. The name "Sindy" was chosen after a street poll where young girls were shown a photo of the doll and asked to choose their favourite name from a list of four. With permission from Tammy's manufacturer, the Ideal Toy Company, Pedigree also borrowed Tammy's slogan, "The doll you love to dress". Instead Pedigree manufactured its own doll based on another American doll, Tammy. American toy manufacturer Mattel offered Pedigree a licence to produce Barbie, which Pedigree declined due to market research showing Barbie was unpopular with British buyers.
2.4 Return to Pedigree Toys and further doll makeoversĪfter 20 years of producing dolls, Pedigree Dolls & Toys, a British company in Exeter, sought to expand its product range to include a trendy fashion doll.2.2 Focus on relaunches, fashion and advertising.2.1 Developing accessories and American release.Sindy's 40th anniversary in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign. Hasbro returned the doll's licence to Pedigree, and the doll was relaunched in 1999, manufactured by Vivid Imaginations. During the 1990s, Barbie's share of the doll market continued to grow while Sindy's diminished, which led to Sindy being delisted from major retailers in 1997. As a result, the doll's popularity declined in addition Barbie manufacturer Mattel filed a lawsuit for copyright infringement, which was settled when Hasbro agreed to remodel Sindy's face.
After Marx Toys' unsuccessful attempt to introduce Sindy in the United States in the late 1970s, Hasbro bought the rights to Sindy and remodelled the doll to look more American. A rival to Barbie, Sindy's wholesome look and range of fashions and accessories made her the best-selling toy in the United Kingdom in 19. Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963.
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